The Senior Sales Controller is responsible for economic and financial aspects (budgets, monthly dashboards, internal controls, year-end audits, etc.) across the European operations; namely profitability tracking, accurate forecasting and providing accurate data to ensure sound commercial decision-making.

He/she is responsible for ensuring the reliability of financial data in accordance with Group standards and applicable financial rules.

Key Responsibilities

• Monitor and analyze European sales revenues, margins, and profitability by customer, product line, and region on a monthly and quarterly basis.
• Prepare and present regular sales performance reports (actuals vs. budget vs. forecast) to senior management and European Sales leadership.
• Identify deviations, risks, and opportunities in the sales P&L; provide actionable recommendations to drive performance improvement.
• Develop and maintain KPI dashboards and reporting tools for the European sales organization.
• Lead the annual budgeting and rolling forecast process for European sales volumes, revenues, and contribution margins in close coordination with the Sales and Finance teams.
• Support business planning cycles (Short-Range Outlook, Medium-Term Plan) with accurate and timely financial data.
• Manage volume and pricing assumptions in collaboration with Sales Managers and Program teams.
• Provide financial analysis and modeling for new business opportunities, RFQ pricing decisions, and contract negotiations.
• Assess commercial risks and profitability of new customer programs and annual price change negotiations.
• Work closely with program management and product engineering on cost-to-serve and contribution margin analyses.
• Support price escalation and recovery negotiations with OEM customers (indexation clauses, steel/material surcharges, etc.).
• Act as a trusted financial business partner to the European VP of Sales and regional Sales Managers.
• Collaborate with plant controllers, regional finance teams, and the central APG Finance organization to ensure consistent financial reporting and data integrity.
• Present financial analysis and recommendations clearly to both finance and non-finance audiences.
• Ensure compliance with APG financial policies, internal controls, and reporting standards across sales-related financial activities.
• Drive continuous improvement in sales controlling processes, tools, and reporting infrastructure (SAP, BW/BI, Excel, Power BI).
• Support internal and external audit requirements related to sales revenues and receivables.

Qualifications & Requirements

• Master's degree in Finance, Controlling, Business Administration, or a related field. A qualification in Management Accounting (CIMA, ACCA, or equivalent) is a plus.
• Minimum 5 years of experience in a Controlling, FP&A, or Commercial Finance role, within an international manufacturing environment
• Experience from Automotive an advantage
• Proven experience supporting a sales or commercial function with financial controlling and analysis.
• Proficiency in SAP (FI/CO, SD modules) and strong MS Excel skills are essential.
• Experience with BI/reporting tools (SAP BW, Power BI, Tableau, or similar) is an advantage.
• Strong financial modeling and analytical capabilities.
• Fluency in English is required. Additional EU language advantage.